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Palatability = ability of a product to be consumed rapidly and heartily by the dog or the cat.

Palatability determines the level of spontaneous consumption by the animal.

  • Real palatability is measured through the comparison towards another product.
  • Perceived palatability is subjectively appreciated by the owner that observes his animal’s behaviour when faced to a single petfood.

Ways of development for improving palatability

    All steps of the products manufacturing may have positive or negative consequences on the palatability:
  • choice of the ingredients, quality controls
  • way of cooking
  • size, shape, and density of the product
  • aromas, including the ir presentation (powder form, liquid form…)
  • quality of the packaging…

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